Future Transport Visualization

Future Transport Visualization

3D Artist: Hiro Tanaka

Project Overview

We created ultra-realistic 3D visualizations for an innovative electric vehicle concept, highlighting cutting-edge features and streamlined aesthetics. The project aimed to showcase the vehicle's revolutionary design and eco-friendly technology for presentation at international design competitions.

The Challenge

Our client, a forward-thinking automotive design studio, needed compelling visualizations of their concept vehicle before a physical prototype could be built. The design featured radical new approaches to electric mobility that were difficult to communicate through traditional sketches or diagrams.

The visualizations needed to emphasize the vehicle's sustainability features while maintaining a premium aesthetic that would appeal to both environmentally-conscious consumers and luxury automotive enthusiasts.

Our Approach

Our 3D team began by converting the client's CAD files into high-resolution models, refining surface details and ensuring precise dimensions. We developed custom materials to accurately represent innovative components like solar-integrated glass and biodegradable interior elements.

We created multiple render scenarios showing the vehicle in urban environments and natural settings, highlighting its contextual adaptability. Special attention was paid to lighting effects that emphasized the vehicle's unique silhouette and distinctive features like its illuminated interface and aerodynamic elements.

For technical aspects, we utilized advanced ray-tracing technology to achieve photorealistic reflections and shadows, and created cutaway views to showcase the innovative internal architecture and battery placement.

Results

The visualizations we created delivered impressive outcomes:

  • The project secured the top award in the eco-innovation category at an international design showcase
  • Our renders were featured in multiple industry publications and design blogs
  • The visualizations helped the client secure additional funding for prototype development
  • The content generated over 500,000 social media impressions, building anticipation for the eventual product launch

The client reported that our visualizations communicated their vision more effectively than they had thought possible, allowing viewers to emotionally connect with a product that didn't yet physically exist.

Project Details

Services: 3D Modeling, Rendering, Concept Visualization

Duration: 8 weeks

Technologies: Blender, V-Ray, Substance Painter

Year: 2023